Practical, hype-free perspective on building a business people actually recognise.
A good product with an invisible owner loses to an average one run by someone people feel they already know.
No app, no camera, no squinting at a code on a table tent. Just a tap.
An early version of this business put up invented results. It had to come down. Here's the policy now.
Not a lock-in. A statement that a brand doesn't turn around in two weeks.
Being picky about fit is better for everyone than taking on a client who was never going to say yes to a single post.