We got burned by fake case studies once. Here's what changed.

It's tempting, early on, to show the work you wish you'd already done rather than the work you've actually done. We tried that once — invented client examples, numbers that looked plausible. It had to be ripped out.

The policy now is plain: nothing goes on this site that isn't true. If we don't have a real result yet, the page says so, instead of dressing up a guess as proof.

In practice that means the examples you'll see here are formats — the kind of thing we post — not fabricated client wins. As real accounts go live, those formats get replaced with the real thing, one client at a time.

It's slower than just making something up. It's also the only version of this that survives someone checking.