Who this isn't for

This isn't for a business that wants to approve nothing and post nothing — personal branding only works if the account is actually, genuinely used.

It isn't for a business that's closed-minded about marketing in general — if the instinct is 'social media is a waste of time,' three months of content isn't going to change that opinion, and both sides end up frustrated.

It's built for open-minded, consumer-facing businesses on the high street — the coffee shop that already knows its regulars love it and just needs more people to find out. If that's not the business, we'd rather say so on the first call than six weeks in.